Coding Your Company Culture

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Major software decisions branch off early in one of two directions: a ready-made platform, or a custom-made system. The challenge of custom software—working with developers, for example—is familiar to many owners and directors. And “developing custom software” just sounds like work. Instant functionality and prefab communities of lookalike users are other key selling points for more than 5,000 sales and marketing platforms currently available to license. In this platform-happy landscape, why does anyone choose custom software? One big reason trending now is the staggering cost, both in dollars and productivity, of unused features and functions of ready-made, cloud-based platforms. For its benchmark study, The Real Cost of Unused Software, endpoint management firm 1E analyzed the usage patterns of 1,800 software titles and 3.6 million licensed seats in 129 companies across four major industries. The results weren’t encouraging. According to the 1E report, “On average, companies are wasting 37% of their software spend —a…

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Humanizing Automation

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Customer Experience (CX) is the final frontier, and companies are spending fortunes to deliver it through inspiring, intuitive mobile UI and UX. Behind those cool interfaces, however, many corporate teams are struggling. As the digital ecosystem and martech stacks grow more complex, transparency is fading, ROI is getting harder to prove, and campaigns have gotten more grueling, not less. That’s ironic: CRM and CMS promised to improve optics, harmonize data and unify work flows. But take any capable staffer doing a high-stakes project in a martech platform today, and you can bet they’re losing sleep over it. This confronts an urgent underlying issue: the supernova explosion of SaaS has had unintended consequences, and it’s starting to affect everything from morale to profitability. Call it the quiet crisis of the automation generation. But no one should be embarrassed if sales and marketing tech frustrates them, or if it’s failing to yield…

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